Overview

What is engAIge ?

engAIge is software as a service (SaaS) which is being developed as a cross-channel growth marketing and data-driven solution that can be used by businesses to capture customers across digital media, engAIge uses email, SMS, landing pages, and other sources to interact with users and deliver targeted personalized marketing messages and run campaigns. The main feature that enables this is Events and Actions driven by the platform that can communicate with your websites or system.

What is SaaS ?

SaaS is a method of software delivery that allows data to be accessed from any device with an internet connection and a web browser examples of SaaS Salesforce and Dropbox.

How does engAIge work ?

It’s a platform that allows you to engAIge with your customers from your websites and systems leveraging data that you already have and can use or obtaining new data that you will get as part of the campaigns you will run to build out your relationships and engagement, to see what works and what definitely does not.

• You can bring in more eyeballs and visitors by displaying ads on your digital marketing websites or sales by generating hot leads

• engAIge will allow you leverage your digital channels better with connecting with more or newer audiences

• The platform can also be used to cross and upsell within your systems example digital sales can be driven off sales made on the sales system

engAIge works with engaging with :

• Your website - understand how customers interact with your webpages

• Customers and your websites - drive email and sms communication based on customer interactions

• Your website and a system - drive leads from a website to your dialer platform, drive digital sales on the back end of sales made on the sales system

• Your system e.g. sales system - drive sms and email communication on the customer sales journey , delivery, billing and collection comms

engAIge will allow to improve your customer journey thus resulting in customer retention, increase conversions and revenue.

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Lets look at what are Events and Actions ?

The main feature that enables customer engagement is Events and Actions driven by the engAIge platform that can communicate with your websites or system or both.

Event - anything the user does to interact with the website or system e.g. Type of Event will be a user will load the webpage

Action - we can react to these events with an action e.g. we can render a form to the customer when the page is loaded e.g. contact us form or a sales capture form

Depending on what you want to achieve you could use the events and actions under websites / external source to drive your desired outcomes , the below evens and actions can be used for website and external source:

Website Events

• Button Click
• Page Load
• Blur

Website Actions

• Text Changed
• Form Render
• Send Email
• Start Workflow
• Shorten URL
• Send Ticket
• Send SMS
• DB Lookup
• Google Flood Light
• Popup Render
• Client side add Javascript
• Book Mark
• Pause Action
• Stop
• Goto

External Source Events

• External_event_received

External Source Actions

• Send Email
• Start Workflow
• Shorten URL
• Send Ticket
• Send SMS
• DB Lookup
• Server side add Javascript
• Book Mark
• Pause Action
• Stop
• Goto

Additional Features

• Design your email templates
• Design your forms you want to render
• Create counter names to track you actions so that you can pull out reports
• Add additional users to your account