Release Notes April - July
Description of the Feature
Add a website - allows the user to integrate their website with the customer engagement portal so that events and actions can be created and triggered for the websites that are integrated into Marketic
Search for a website - allows the user to easily search for a website amongst the long list of websites already integrated into Marketic
Add external source - allows different systems to integrate into Marketic e.g. Silver Surfer. Events and Actions that a created for the external source can allow an automated workflow to be triggered from the workflow editor. This enables digital sales to take place via sms or email. Digital Campaigns can be set up to cross sell or upsell products as an example on the Telco campaign the Techsured product will be sold via SMS if the customer is happy with the device insurance price when the customer clicks on the URL in the SMS it will direct the customer to the Techsured webpage where a form with the customers data will be auto-populated, customer clicks confirm the order will then we recorded on Silver Surfer and be added to the order basket as a VAS. This will assist in increasing conversion rates.
Create an Event- is something that needs to happen e.g Customer SignUp, Customer Login, Customer Activation etc
Create an Action - the user or system will take or perform an action for the event e.g. Customer clicks SignUp and enters all their information, after the customer is activated a workflow is triggered to send an sms or email to the customer
Create Forms - from Marketic you can create sales capture forms , contact us forms that be injected into a webpage
Create Email Templates - you can create email template using HTML and publish to Mandrill
Search for email templates - allows you easily search through all the stored email templates
Test Email templates - you can test the email template by entering the email address you want to receive the copy so that they can approve your changes
Events and Actions Dashboard - allows you to view the Top 5 Events or Actions that was triggered in the last 7 days for your websites this will give you insights to the traffic on your sites that could enable to you make strategic decisions to increase brand awareness and conversions
POPI Roll Out - marketic was used to inject on all the product sites a cookie pop that was created as an event and as an action the cookie pop was rendered on the sites when the page loaded.